BMSC’s programs are diverse and distinctive, yet they are each part of an institution with shared values and a common purpose. Every time members of BMSC communicate with the public, they influence our reputation and shape our brand. The tools we use to communicate — advertisements, signs, publications, videos, websites, presentations — all contribute to the character of not just the individual or program, but also the entire centre.
Communicating our brand unity strengthens our individual messages and BMSC as a whole.
A well-defined identity system enables the BMSC to present a consistent and professional visual message to its internal and external audiences. This consistency is key to reinforcing the BMSC’s identity and reputation, allowing us to attract, engage, and retain support from its constituents