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Visual Identity

Introduction BMSC’s programs are diverse and distinctive, yet they are each part of an institution with shared values and a common purpose. Every time members of BMSC communicate with the public, they influence our reputation and shape our brand. The tools we use to communicate — advertisements, signs, publications, videos, websites, presentations — all contribute…
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The BMSC Logo

The BMSC logo is the primary element of our visual identity system and should appear on all BMSC communications. Guidelines below apply to both the standard and 50th logo versions. Our Logo BMSC Logo Versions BMSC + Member University Logos Logo Colours Clear Space Minimum Sizing Incorrect Applications Logo Placement The Original Bamfield Marine Station…
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Colours

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The Wave

The BMSC graphic ‘wave’ is inspired by the action of ocean waves, and is designed to create an immersive, bold, unified, and memorable look. The wave concept allows for both a transparent or opaque graphic, overlaying images such as marine organisms and incorporating the BMSC Logo. The Wave Social Media Banners Poster & PowerPoint Footers…
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Typography

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Tagline

IMMERSE YOURSELF your oceanside campus
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Stationary

BMSC Letterhead Envelopes
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Email Signatures

Graphic version: The BMSC email signature may be the graphic version, or text version as below. Please contact the Communcations Manager for your email signature file. Regular version 50th Anniversary version Text version: Use text formatting as below: Calibri font BMSC Teal (#007480) ___________________________________ DR. HEATHER ALEXANDER University Programs / Communications Bamfield Marine Sciences Centre…
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